Pre-Production Process



We kick off every project with a round of discovery. This phase includes conversations, research into your brand, your market, your products, and your customers. We find inspiration for your video from past commercials, customers opinions or anything that will dictate the best style for the video. 


Armed with a strong sense of your brand, audience, and goals we then begin to develop concepts that we feel would best tell your story. We will write 1-3 written treatments that define our overall goal and idea of the project. We then allow you to review them and let us know your thoughts so that we can really narrow in on your desired voice and goal. 


Whether you have a half million dollar budget or 25K, we work closely with you to ensure that we give you the best results for your money. Essential to every creative kick-off is the question – where will you see the money on screen? For the biggest production value, we’ll scale the scope to work within your budget needs.


After defining the concept and the budget for the project we will work closely with you to make sure that the script follows your desired voice. This is where we include special or interesting 


Style and story boarding can happen in parallel with the scriptwriting. The approved concept sends us down a path of visual discovery where we develop a look for your video. We make and find imagery that matches the style that we will capture in production. We also design any graphics and effects that bring the concept to life.


We cast for all types of productions. Whether it’s real people for a documentary / testimonial piece or comedic actors or models to bring a particular look we know how to find the right people for the video. Our staff has many years of directing and production experience to make sure that the talent in a show will make it the best it can be.

Location Scouting

We’re so lucky to be in the Bay Area, which has some of the most amazing locations on earth. We’ve also be incredibly fortunate to have shot in many of those locations. We know how important the backdrop of a film is to bring style, realism, emotion and we go to great lengths to secure them on a budget.