This is where the real magic happens. It’s an exciting phase that leads to many creative opportunities around music, style, structure, composition, etc and that allows for the video to come together in terms of style and continuity. It’s where you start to feel what the audience will feel. Since our projects range from feature films to television commercials, we work with the very best editors to make sure that you get the very best.
Music is HUGE. It can be the anchor to a piece that drives the pace and emotion. Choosing great music can make or break a video. There are many options for obtaining music for your video. We guide you through the options that best fit your budget.
Motion Graphics & Animation
Once we have a rough edit, that is when the motion graphics and animating phase usually begins. Because motion graphics and animation are costly to produce, it’s best to have the overall edit defined as much as possible. It is during this graphics phase that we begin to really hone the style and look of the video.
Color correction can often make the difference between a nice looking video and a stunning final product. There are two main goals in color correction: normalizing the look and stylizing. Normalizing (or primary color correction) is when we match the color and look of each of the shots. The stylizing phase (or secondary color correction) is when we make the creative choices on how to influence how your audience feels based on your desired voice.
Sound can effect your video greatly. If the video is gorgeous but the sound is bad- the video is bad too. From cancelling the room noise in a shot to the most subtle design elements, good audio will also help make your message more memorable and meaningful. We work with an amazing sound editor that will make sure your message comes across crystal clear.